Luxury Daily: Luxury now dominated by social commerce

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Luxury Daily talks to The Future Laboratory cp-founder Chris Sanderson about the latest findings from our Luxury Index survey, which examines how affluent consumers hear about and purchase luxury goods and services.

By being aware of motivators, luxury brands will be able to better leverage insights to meet the demands and expectations of affluent consumers in-store and in the digital space. “This is reflected in shopping habits, where bricks and mortar still dominates at 46 percent, whilst online (desktop/ laptop) comes in at 39 percent,” said Chris Sanderson, co-founder of The Future Laboratory. “Add mobile to this however (9 percent) and you have a digital offer that matches and even slightly surpasses physical.

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