In a decade of extreme turbulence, The Future Laboratory enables clients to anticipate and understand consumer change, providing guidance for them to navigate a path into the future.
Our tools, strategic processes and experiences explore the niche, the different and the diverse to predict what is new and next in consumer thinking.
One manifestation of this expertise is Fragrance Lab. The concept, a partnership with Selfridges, Campaign Design and Givaudan, exemplified how customer habits, preferences and tastes, as well as their physical interaction, will be used in the future to develop personalised services and products.
A key element in the project was the bespoke Choice Architecture Matrix, which was used to match a fragrance to each customer’s character profile, a methodology that can be applied to any product, service or sector.
If you would like to explore how these strategies can be applied to your brand, The Future Laboratory co-founder Chris Sanderson would be happy to talk to you.
See a Storify summary of the experiment and audience responses
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