Trend Events

Loyalty, ownership, personalisation, super-dupers, budgetary barterers and value versus values – we outline the new codes emerging from turbulent economic times.

What does 2025 have in store for your sector? The most anticipated report of the year breaks down the 50 trends set to shape the coming year. 

In this new synthetic age, we define the Expanded Human, not only looking at how we will be shaped by technologies but how we will interact with and benefit from them, especially as they become more human.

Immerse yourself in key insights, opinions and future opportunities rooted in the most important themes of tomorrow, relevant for today, from Artificial Intelligence to Sustainability.

In this synthetic age, we explore the Expanded Human and focus on how new technologies will shape our intelligence and interactions.

The sports and leisure sector is undergoing a remarkable shift. Through fashion, gaming, marketing, hospitality and digital collaborations, it is transforming into a new-age, inclusive and engaging industry.

Hear The Future Laboratory’s co-founder Martin Raymond answer key questions about his new Masterclass series, and how clients are using foresight to drive innovation, increase value and create new market opportunities.

50 innovations broken down with accompanying case studies and brands to watch across multiple lifestyle sectors.

Discover the latest developments in the Food & Drink sector led by market-leading intelligence, an essential event to understand evolving consumer needs.  

We look at the real differences defining and driving each generation, stepping beyond the stereotypes towards a more impactful understanding of consumer behaviour relevant to your business.

This webinar, in partnership with Together Group, presents a clear view of the key success factors for a new generation of experiences, destinations and brands.  

Our annual look at the trends, innovators and sector disruptions set to affect consumer thinking in the coming year.

Unpacking the most important topics of tomorrow, relevant for today.

With hybrid working becoming the new normal, global retail footfall in decline, and the evanescence of third spaces, there truly is no place like home for brands. 

The consumers – or rather collectors – of tomorrow will expect luxury to deliver more than status. They will expect it to act as a guardian of craftsmanship, an ESG champion and a cultural compass too.

Join us for a detailed look at three key strategies crucial for accelerating business growth and innovation in the Chinese market

The 50 definitive mid-year brand campaigns, case studies and global innovators that that are disrupting consumer thinking around the world.

Age takes a holiday, as health, beauty and wellbeing brands embrace longevity as a core pillar in selling and synthesising tomorrow’s category innovations. 

From Live Retailing and The Awe Economy to Web3 Shopping and Community Commerce, we track the trends gaining traction with cash-strapped consumers.

Tomorrow’s workplaces are already being built – but are they fit for purpose? Here we look at the Haptic Hangouts, Beta Boardrooms, Deep Work Dens and Polywork Campuses that are being defined by tomorrow’s many work states. 

In partnership with Hot Pot China, we take you on a journey through the myths that are dominating the beauty sector at present.