Stylist: The future of beauty is unisex

Drawing on our neutral culture research, LSN: Global visual trends researcher Victoria Buchanan tells Stylist why the bathroom cabinet of the future will be unisex.

“Unisex beauty has always sold well for fragrance brands, but we’re starting to see this filtering down into cosmetics and skincare, too” she explains. “For long-term relevance, brands now need to think beyond the sexes and focus on being timeless instead