Frame Magazine: Retail Retrial

Visual Editor Hannah Robinson talks to Frame magazine about the challenges faced by e-tailers of design.

Cutting out the middleman shouldn’t mean cutting out the physical experience, warns Hannah Robinson, visual trends analyst at consumer trend and insight network LS:N Global, who stresses the fact that ‘consumers want to embrace the live elements of bricks-and-mortar stores and the convenience of online retail without a clunky division between the two’.