The Waiting Room

‘The only thing that you absolutely have to know, is the location of the library’ – Albert Einstein

When you visit our Elder Street home, you will find The Waiting Room, an enlightening space filled with a curated collection of texts. Designed by visual researcher Amy Sellers and graphic designer Queenie Wong, the space encourages visitors to re-engage with the printed page and unplug for a moment. Serendipitous thoughts can often be lost in digital research and this room provides a space away from predictive online environments.

The space hosts a theme that changes every three months. The first is Backlash Culture, from our Spring/Summer 2016 Trend Briefing. This macrotrend highlights the brands that are choosing to stand their ground rather than bow to every consumer whim, and staging a reaction of their own.

Within the 15 selected titles you will find a range of genres, visual styles and language to inspire ideas and trigger new conversations. The Waiting Room aims to engage visitors in the physicality of reading and stimulate exploratory thinking.

You can download our 15 selected titles as a reading list to begin your literary journey- click to download.

The Waiting Room was designed by The Future Laboratory’s Creative Studio. If you wish to know more or discuss a potential project or collaboration, please get in touch.

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