Who We Are

The Future Laboratory is one of the world’s most renowned and respected futures consultancies.

With our unique blend of trend forecasting, consumer insight and brand innovation, we collaborate with brands to map out a future that is forever plugged in to the changing needs of the global consumer.

Since 2001, we have pioneered a range of tools, techniques and strategic processes that have been used by a wide range of clients, including BMW, Cadillac, Condé Nast Media, Unilever, Marks & Spencer, HSBC, American Express, DFS Group, Louis Vuitton, Innocent, Boots, Chanel, The Body Shop, Estée Lauder, Sony, Pandora, Selfridges and Woolworths South Africa – to make their future happen.

We do this by helping them to:
: Harness Anticipate new future market trends
: Understand key future consumer customer attitudes and behaviours
: Establish future competitors and imperativesneeds
: Map new and emerging consumer behaviourEnvisage where they fit within a futures context
: Deliver Build brand re-alignments and strategies and innovations that help them to move forward and stay ahead with confidence and commerciality commercial foresightthat keep them ahead of their competitors

Our methodologies are robust and our thinking clear. At all times we collaborate with clients in ways that are simple, jargon-free and designed to deliver implementable, innovative and consumer-focused solutions.

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