Monthly Archives: June 2014

Fragrance Lab : Week 6 Coverage

17 : 06 : 2014

Brand Republic

“ Fragrance Lab at Selfridges is indulgent retail at its hedonistic best.”

Campaign Design

“Your response to tastes, touch and smell are all analysed as you journey through the iconic Selfridges windows ”

InDesign Live

“The Fragrance Lab takes shopping for perfume to a new level”

Marketing Week

“The experience is designed to heighten the olfactory senses as you move through the rooms.”