LS:N Global editor Jonathan Openshaw talks luxury branding with the New York Times.
“In recent times we’ve seen luxury brands go back to their heritage and craftsmanship as an antidote to the logo and as a way of distinguishing their brand,” he said. “But the trap is that this can tip into nostalgia, and I don’t think the contemporary luxury consumer is feeling nostalgic.”
Co-founder of The Future Laboratory, Chris Sanderson, talks to The Guardian about the post-hipster, post-Loaded lad.
“Hipster style – the flat caps and beards – was about trying to look older and more distinguished,” says Sanderson. “This nu-lad style is the opposite – it’s about looking young and real, and more masculine, too. It’s about youth trying to demarcate itself from the older generation of flat-white-swigging dandies.”
Ten years since its first issue launched, Grazia has opened a retrospective, Grazia10 at London’s Getty Gallery. Grazia 10 is not only a thought-provoking look back at how much our lives have changed; its also a look forward at how we will have to adapt in the next 10 years.
To help Grazia celebrate, the team at LS:N Global helped curate ‘The Future Wardrobe’ to identify what will shape fashion tomorrow – from the way we shop to how our clothes will do more than just look good, but scientifically make you feel good too. From the increased importance of ethically conscious goods and being able to easily trace the provenance of your purchases through to customising every possible item in your closet, garments with in-built GPS technology to guide you to your destination or herbal infused fabrics to change your mood – there are many sides to the future state of the closet.
The free exhibition runs from 23 February – 14 March and is open to the public Monday-Friday (10am-5.30pm), Saturday (12-5.30pm)