Category Archives: Elder Street

The Guardian: Haute couture calls in the geeks

06 : 09 : 2015
Screen shot 2015-10-13 at 19.50.09

Co-founder of The Future Laboratory, Chris Sander, is featured in The Guardian discussing relevance in an era of fashion democracy, instant gratification and tech innovation.

“We are reaching the nadir of the current fashion-season cycle and it is about to fall apart,” says Chris Sanderson, co-founder of the Future Laboratory, a British-based trend forecasting consultancy. “Brands these days should be seeking an audience of 3 million, not 300, and increasingly, they are looking at alternative ways to present products to their customers.”

Read more.

The Guardian: Haute couture calls in the geeks

Screen shot 2015-10-13 at 19.50.09

Co-founder of The Future Laboratory, Chris Sander, is featured in The Guardian discussing relevance in an era of fashion democracy, instant gratification and tech innovation.

“We are reaching the nadir of the current fashion-season cycle and it is about to fall apart,” says Chris Sanderson, co-founder of the Future Laboratory, a British-based trend forecasting consultancy. “Brands these days should be seeking an audience of 3 million, not 300, and increasingly, they are looking at alternative ways to present products to their customers.”

Read more.

Stylist: The future of beauty is unisex

13 : 08 : 2015

Drawing on our neutral culture research, LS:N Global visual trends researcher Victoria Buchanan tells Stylist why the bathroom cabinet of the future will be unisex.

“Unisex beauty has always sold well for fragrance brands, but we’re starting to see this filtering down into cosmetics and skincare, too” she explains. “For long-term relevance, brands now need to think beyond the sexes and focus on being timeless instead

Game of Drones

10 : 06 : 2013

By Rachel Surgeoner

Earlier this month The Future Laboratory bees took to the sky, blindly following their frightened queen and creating a thick swarm in the tree of a nearby hotel. Needless to say, this was not great for community relations, especially when our resident beekeeper is holidaying in the south of France. But from all the drama we learned a great deal about bee behaviour – and we would like to share some of our newly acquired bee knowledge with you.

Firstly, why was our queen frightened? Thanks to Nick at Capital Bee coming to our rescue, we learned that several new queen bees were about to hatch – and this is bad news for the current queen. Usually, the queen will try to take down the younger, new queens, or she will freak out for fear of being overthrown and she will leave, taking her hive with her – suicide mission or not.

When the bees prepare to leave the hive they also stock up on honey and leave the hive high and dry. It’s all very Game of Thrones-like really.

What happened next? Natalie, PA to the managing director (being a PA involves various duties) donned a bee suit and headed to the swarm with Nick from Capital Bee to coax the bees into a temporary hive. Success! The bees were captured and we now have three separate hives with hopefully just one queen bee per hive.

Were there any injuries? Nick had a near sting, but the bee didn’t penetrate his glove, probably because it was full of honey from carbo-loading before leaving. And thank goodness. If the sting had gone through it would have caused the whole swarm to attack, as the hormone that is released from a sting alerts the entire hive into attack mode.

Old-fashioned laissez-faire beekeeping depended on the capture of swarms to replenish beekeeper colonies and early swarms were especially valued.

An old English poem says:

A swarm of bees in May is worth a load of hay;
A swarm of bees in June is worth a silver spoon;
A swarm of bees in July, let them fly.

We are happy to have our silver spoon safely back in our rooftop hives and we are looking forward to many spoons of honey in a couple of months.

Life inside the lab: Thoughts from a graduate trainee

12 : 03 : 2013

Hello, I’m Victoria, the second graduate trainee at The Future Laboratory.

I have been at the Elder Street offices in Spitalfields since October 2012, after graduating in Fashion Marketing from The University of Northumbria.

As part of the year-long trainee scheme I will be working my way round the company, experiencing each department (reception, LS:N Global, The Future Laboratory consultancy team and sales & marketing) in bite-sized, three-month chunks. I’m learning each department’s ways and processes – and loving every minute.

My first three months saw me working along side James Witt, where I experienced setting up for events, lunches and meetings, helping to run reception and coordinate the logistics of our events. One of the highlights was working on the Consumer Futures Forum where LS:N Global’s own consumer insight experts joined industry leaders in marketing, advertising and retail design for an intensive look at what’s new and next in consumer thinking. Working with Joanna Tulej LSN’s visual editor I helped to source vintage cake stands and exciting new flavors of macaroons and chocolates to curate a fantastical display for our guests. It’s safe to say that our guests left full of knowledge and cake.

I’m currently residing in LS:N Global the online news and consumer insight network. Day to day I research and pitch ideas for LS:N Global’s Seed and Insight sections, learning from the rest of the team about how and where to find the best and most relevant ideas.

I am also working on some bigger features on the network, visualising in-depth and visually driven case studies in the Innovate section, discovering the most inventive projects, brands and talented studios in Australia for a country-specific market report, and researching the most exciting shops and experiences for a client who has commissioned a bespoke retail brief.

In three weeks I will move to The Future Laboratory to work with the consultancy team to create bespoke trends for a range of exciting clients. I’m excited to see how they help clients to develop, drive and manage strategies that embrace consumer change

I will continue to write about it here, so look out for updates.