Category Archives: LS:N Global

Frame Magazine: Retail Retrial

06 : 11 : 2015

Visual Editor Hannah Robinson talks to Frame magazine about the challenges faced by e-tailers of design.

Cutting out the middleman shouldn’t mean cutting out the physical experience, warns Hannah Robinson, visual trends analyst at consumer trend and insight network LS:N Global, who stresses the fact that ‘consumers want to embrace the live elements of bricks-and-mortar stores and the convenience of online retail without a clunky division between the two’. 

Esquire: Blue sky thinking

14 : 09 : 2015
Esquire September full page article.

Drawing on our Optimised Self research, LS:N Global senior journalist Daniela Walker tells Esquire why the future of health will be driven by genetic testing.

‘Now you can be your own personal NHS. Devices such as Fitbits encourage what they call ‘upstream wellness’ – meaning you look upstream to make sure you’re taking care of yourself rather than waiting for a diagnosis.’ says Walker.

The Guardian: Haute couture calls in the geeks

06 : 09 : 2015
Screen shot 2015-10-13 at 19.50.09

Co-founder of The Future Laboratory, Chris Sander, is featured in The Guardian discussing relevance in an era of fashion democracy, instant gratification and tech innovation.

“We are reaching the nadir of the current fashion-season cycle and it is about to fall apart,” says Chris Sanderson, co-founder of the Future Laboratory, a British-based trend forecasting consultancy. “Brands these days should be seeking an audience of 3 million, not 300, and increasingly, they are looking at alternative ways to present products to their customers.”

Read more.

The Guardian: Haute couture calls in the geeks

Screen shot 2015-10-13 at 19.50.09

Co-founder of The Future Laboratory, Chris Sander, is featured in The Guardian discussing relevance in an era of fashion democracy, instant gratification and tech innovation.

“We are reaching the nadir of the current fashion-season cycle and it is about to fall apart,” says Chris Sanderson, co-founder of the Future Laboratory, a British-based trend forecasting consultancy. “Brands these days should be seeking an audience of 3 million, not 300, and increasingly, they are looking at alternative ways to present products to their customers.”

Read more.

Stylist: The future of beauty is unisex

13 : 08 : 2015

Drawing on our neutral culture research, LS:N Global visual trends researcher Victoria Buchanan tells Stylist why the bathroom cabinet of the future will be unisex.

“Unisex beauty has always sold well for fragrance brands, but we’re starting to see this filtering down into cosmetics and skincare, too” she explains. “For long-term relevance, brands now need to think beyond the sexes and focus on being timeless instead

Stylist: #NoFilter Make-up

27 : 05 : 2015

Visual trends researcher Victoria Buchanan talks to Stylist Magazine about the influence of Instagram on Beauty and a new consumer who wants to be able to achieve a screen-ready look – fast.

“We’re now equipped with the tools to create a more ‘perfect’ version of ourselves on screen,” notes Buchanan. “and so our clue-ed up consumer generation is challenging beauty brands to create cleverer products that transform ‘real life’ faces better than ever before.”

Retail Focus: Metaphysical retail

19 : 05 : 2015

Co-founder of The Future Laboratory, Mark Raymond,  is featured in Retail Focus magazine discussing the rise of Metaphysical Retail.

‘Consumers are longing for a touch of magic from retailers and to be engaged in a way that is out of the ordinary – even spiritual, otherworldly, metaphysical, believes Martin Raymond, co-founder and editor in chief of The Future Laboratory.’

Read more.

Evening Standard: Genes in a bottle

23 : 04 : 2015

LS:N Global journalist Daniela Walker tells the Evening Standard why DNA testing is the new frontier in health and fitness.

Consumers are tired of perfection,’ says Daniela Walker, trend forecaster at The Future Laboratory. ‘They want to be optimal versions of themselves.’ Welcome to the year of the Optimised Self — the latest high-concept approach to health and beauty that’s sweeping the industry.

Read more.

Net-A-Porter Magazine: Beauty gets personal

15 : 04 : 2015
Net a Porter magazine

Visual trends researcher Victoria Buchanan talks to Net-A-Porter magazine about innovative new technologies allowing the latest beauty must-haves are just as unique as you are

“This is part of a wider trend we’re calling the ‘optimized self’ – the creation of a superlative version of ourselves,” says Victoria Buchanan, Trends Researcher at brand consultancy Future Laboratory. “Products that perfectly suit the individual make it possible.”

Read more.

Marketing Magazine: Millennials’ demand for instant gratification is shaping the future of retail

29 : 01 : 2015

Visual trends researcher Victoria Buchanan unpacks the future of retail delivery for Marketing Magazine.

“The idea of pre-emptive retail [is gaining traction] and Amazon is already planning for this. Anticipatory shopping using data and analytics could send something to you before you’ve ordered it – if they crack it you could get your product before you knew you needed it.”

Read more.